Mad Magazine (1952 EC) #52 (Jan. 1960)

Cover art by Kelly Freas. Parody of Polaroid Land Camera ad, art by Kelly Freas. Son of MAD ad. "The MAD 1960 Calendar," script by Larry Siegel, art by Joe Orlando, Bob Clarke, Wallace Wood, Kelly Freas, Mort Drucker, Dave Berg, Don Martin, and George Woodbridge; A calendar with a poem for each month. "New Ad Spaces," script by Tom Koch, art by George Woodbridge; For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons. "777 Sunset Strip," script by Larry Siegel, art by Mort Drucker; Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show. "The Brain Operation," script and art by Don Martin. "Protest Letters," script by Sy Reit, art by Bob Clarke; Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show. "MAD's Helpful Household Repair Hints," script and art by Dave Berg; Very unhelpful household repair hints, resulting in both damage and injury. "MAD's Modern Folk Music," script by Tom Koch, art by Bob Clarke. "The Truth About Before And After Ads," script by Sy Reit, art by Wallace Wood; The real "after" photos showing unexpected side effects of various products. "MAD Goes To A Historical Movie Preview," script by Larry Siegel, art by Joe Orlando; A completely mixed-up look at American history via the needs of a movie plot. "MAD's Up-To-Date Version of The Night Before Christmas," script by Paul Laikin (translation) and Clement Clarke Moore (original), art by Wallace Wood; A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets. Parody of Volkswagen ad, highlighting all the odd features in mock German dialect, art by Kelly Freas. 52 pgs., B&W.