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Cover art by Kelly Freas. Son of MAD ad. MAD hardcover books ad. "Pictures The Editor Left Out," script by Al Jaffee, art by Joe Orlando; Compares the photos used in magazine articles with unused photos that might have been taken just afterwards. "The Concert," script and art by Don Martin; Problems occur when a man who is both a musician and magician carries his equipment for both professions on stage. "MAD Beats The TV Plug Crackdown," script by Paul Krassner, art by Bob Clarke; MAD introduces some products with brand names that will inadvertently be sprinkled throughout normal speech. "The MAD Madison Avenue Primer," script by Larry Siegel, art by Wallace Wood; An attempt to make the world of advertising understandable by seven-year olds. "The Arthur Money Party," script by Larry Siegel, art by Mort Drucker; Parody of the Arthur Murray Party TV show. "I.B.M. Cards," script by Frank Jacobs, art by Joe Orlando; Interpreting the punches on computer billing cards. "Popular Politician," script by Gary Belkin, art by George Woodbridge; What a celebrity magazine based on politicians might look like. "The Jackie Talented Story," script by Sid Caesar, art by Wallace Wood; A parody of all the "unknown makes it big in show business" movies. "Barber Shop," script and art by Dave Berg; Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut. "The Hip Raven," script by Paul Laikin (translation) and Edgar Allan Poe (original), art by Mort Drucker; A translation of Edgar Allan Poe's "The Raven" into hip slang. Parody of a Johnson & Johnson first aid products ad, art by Kelly Freas. 52 pgs., B&W.